272 lines
9.4 KiB
PHP
272 lines
9.4 KiB
PHP
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<?php
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namespace App\Services\Demo;
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use App\Models\Tenants\Tenant;
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use App\Services\Service;
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use Illuminate\Support\Facades\DB;
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/**
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* 데모 테넌트 분석 서비스
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*
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* - 전환율 분석 (데모 → 정식)
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* - 활동 모니터링 (데모 테넌트별 사용량)
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* - 파트너별 영업 성과 분석
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*
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* 기존 코드 영향 없음: 데모 전용 분석 로직만 포함
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*
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* @see docs/features/sales/demo-tenant-policy.md
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*/
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class DemoAnalyticsService extends Service
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{
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/**
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* 전환율 분석 (전체 또는 파트너별)
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*/
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public function conversionFunnel(array $params = []): array
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{
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$partnerId = $params['partner_id'] ?? null;
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$period = $params['period'] ?? 'all'; // all, monthly, quarterly
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$baseQuery = Tenant::withoutGlobalScopes();
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if ($partnerId) {
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$baseQuery->where('demo_source_partner_id', $partnerId);
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}
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// Tier 3 체험 테넌트 전체 (현재 + 전환 완료)
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$totalTrials = (clone $baseQuery)
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->where(function ($q) {
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$q->where('tenant_type', Tenant::TYPE_DEMO_TRIAL)
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->orWhere(function ($q2) {
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// 정식 전환된 테넌트 (demo_source_partner_id가 있으면서 STD)
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$q2->where('tenant_type', Tenant::TYPE_STD)
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->whereNotNull('demo_source_partner_id');
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});
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})
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->count();
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// 활성 체험 중
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$activeTrials = (clone $baseQuery)
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->where('tenant_type', Tenant::TYPE_DEMO_TRIAL)
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->where(function ($q) {
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$q->whereNull('demo_expires_at')
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->orWhere('demo_expires_at', '>', now());
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})
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->count();
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// 만료된 체험
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$expiredTrials = (clone $baseQuery)
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->where('tenant_type', Tenant::TYPE_DEMO_TRIAL)
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->whereNotNull('demo_expires_at')
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->where('demo_expires_at', '<', now())
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->count();
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// 정식 전환 완료
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$converted = (clone $baseQuery)
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->where('tenant_type', Tenant::TYPE_STD)
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->whereNotNull('demo_source_partner_id')
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->count();
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$conversionRate = $totalTrials > 0
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? round($converted / $totalTrials * 100, 1) : 0;
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// 평균 전환 기간 (정식 전환된 건의 생성일 → 전환일 차이)
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$avgConversionDays = Tenant::withoutGlobalScopes()
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->where('tenant_type', Tenant::TYPE_STD)
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->whereNotNull('demo_source_partner_id')
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->when($partnerId, fn ($q) => $q->where('demo_source_partner_id', $partnerId))
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->selectRaw('AVG(DATEDIFF(updated_at, created_at)) as avg_days')
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->value('avg_days');
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return [
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'funnel' => [
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'total_trials' => $totalTrials,
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'active_trials' => $activeTrials,
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'expired_trials' => $expiredTrials,
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'converted' => $converted,
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],
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'conversion_rate' => $conversionRate,
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'avg_conversion_days' => $avgConversionDays ? (int) round($avgConversionDays) : null,
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];
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}
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/**
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* 파트너별 성과 분석
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*/
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public function partnerPerformance(array $params = []): array
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{
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$partners = DB::table('sales_partners as sp')
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->leftJoin('users as u', 'sp.user_id', '=', 'u.id')
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->where('sp.status', 'active')
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->select('sp.id', 'sp.partner_code', 'u.name as partner_name')
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->get();
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$results = [];
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foreach ($partners as $partner) {
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$demos = Tenant::withoutGlobalScopes()
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->where('demo_source_partner_id', $partner->id)
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->get();
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$trials = $demos->where('tenant_type', Tenant::TYPE_DEMO_TRIAL);
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$convertedCount = Tenant::withoutGlobalScopes()
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->where('tenant_type', Tenant::TYPE_STD)
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->where('demo_source_partner_id', $partner->id)
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->count();
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$totalTrials = $trials->count() + $convertedCount;
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$conversionRate = $totalTrials > 0
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? round($convertedCount / $totalTrials * 100, 1) : 0;
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$results[] = [
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'partner_id' => $partner->id,
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'partner_code' => $partner->partner_code,
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'partner_name' => $partner->partner_name,
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'demo_count' => $demos->count(),
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'active_trials' => $trials->filter(fn ($t) => ! $t->isDemoExpired())->count(),
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'expired_trials' => $trials->filter(fn ($t) => $t->isDemoExpired())->count(),
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'converted' => $convertedCount,
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'conversion_rate' => $conversionRate,
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];
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}
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// 전환율 내림차순 정렬
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usort($results, fn ($a, $b) => $b['conversion_rate'] <=> $a['conversion_rate']);
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return $results;
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}
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/**
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* 데모 테넌트 활동 현황
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*/
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public function activityReport(array $params = []): array
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{
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$demos = Tenant::withoutGlobalScopes()
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->whereIn('tenant_type', Tenant::DEMO_TYPES)
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->when(
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! empty($params['partner_id']),
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fn ($q) => $q->where('demo_source_partner_id', $params['partner_id'])
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)
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->get();
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$report = [];
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foreach ($demos as $tenant) {
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// 각 데모 테넌트의 데이터 입력량 조회
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$dataCounts = $this->getDataCounts($tenant->id);
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$totalRecords = array_sum($dataCounts);
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// 최근 활동 시점 (가장 최근 레코드의 updated_at)
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$lastActivity = $this->getLastActivity($tenant->id);
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$daysSinceActivity = $lastActivity
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? (int) now()->diffInDays($lastActivity) : null;
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$report[] = [
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'tenant_id' => $tenant->id,
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'company_name' => $tenant->company_name,
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'tenant_type' => $tenant->tenant_type,
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'demo_expires_at' => $tenant->demo_expires_at?->toDateString(),
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'is_expired' => $tenant->isDemoExpired(),
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'data_counts' => $dataCounts,
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'total_records' => $totalRecords,
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'last_activity' => $lastActivity?->toDateString(),
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'days_since_activity' => $daysSinceActivity,
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'activity_status' => $this->classifyActivity($daysSinceActivity),
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];
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}
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return $report;
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}
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/**
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* 전체 요약 (대시보드용)
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*/
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public function summary(): array
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{
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$funnel = $this->conversionFunnel();
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$allDemos = Tenant::withoutGlobalScopes()
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->whereIn('tenant_type', Tenant::DEMO_TYPES)
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->get();
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$inactiveCount = 0;
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foreach ($allDemos as $tenant) {
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$lastActivity = $this->getLastActivity($tenant->id);
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if ($lastActivity && now()->diffInDays($lastActivity) >= 7) {
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$inactiveCount++;
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}
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}
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return [
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'funnel' => $funnel['funnel'],
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'conversion_rate' => $funnel['conversion_rate'],
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'avg_conversion_days' => $funnel['avg_conversion_days'],
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'total_demos' => $allDemos->count(),
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'inactive_count' => $inactiveCount,
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'by_type' => [
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'showcase' => $allDemos->where('tenant_type', Tenant::TYPE_DEMO_SHOWCASE)->count(),
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'partner' => $allDemos->where('tenant_type', Tenant::TYPE_DEMO_PARTNER)->count(),
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'trial' => $allDemos->where('tenant_type', Tenant::TYPE_DEMO_TRIAL)->count(),
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],
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];
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}
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// ──────────────────────────────────────────────
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// Private Helpers
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// ──────────────────────────────────────────────
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private function getDataCounts(int $tenantId): array
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{
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$tables = ['departments', 'clients', 'items', 'quotes', 'orders'];
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$counts = [];
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foreach ($tables as $table) {
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if (\Schema::hasTable($table) && \Schema::hasColumn($table, 'tenant_id')) {
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$counts[$table] = DB::table($table)->where('tenant_id', $tenantId)->count();
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}
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}
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return $counts;
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}
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private function getLastActivity(int $tenantId): ?\Carbon\Carbon
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{
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$tables = ['orders', 'quotes', 'items', 'clients'];
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$latest = null;
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foreach ($tables as $table) {
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if (! \Schema::hasTable($table) || ! \Schema::hasColumn($table, 'tenant_id')) {
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continue;
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}
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$date = DB::table($table)
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->where('tenant_id', $tenantId)
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->max('updated_at');
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if ($date) {
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$parsed = \Carbon\Carbon::parse($date);
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if (! $latest || $parsed->gt($latest)) {
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$latest = $parsed;
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}
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}
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}
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return $latest;
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}
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private function classifyActivity(?int $daysSinceActivity): string
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{
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if ($daysSinceActivity === null) {
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return 'no_data';
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}
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return match (true) {
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$daysSinceActivity <= 1 => 'active',
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$daysSinceActivity <= 3 => 'normal',
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$daysSinceActivity <= 7 => 'low',
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default => 'inactive',
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};
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}
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}
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