diff --git a/app/Console/Commands/TenantsBootstrap.php b/app/Console/Commands/TenantsBootstrap.php
new file mode 100644
index 0000000..1fd05d2
--- /dev/null
+++ b/app/Console/Commands/TenantsBootstrap.php
@@ -0,0 +1,46 @@
+<?php
+
+namespace App\Console\Commands;
+
+use App\Services\TenantBootstrapper;
+use Illuminate\Console\Command;
+use Illuminate\Support\Facades\DB;
+use Illuminate\Console\Attributes\AsCommand;
+
+#[AsCommand(name: 'tenants:bootstrap', description: 'Bootstrap menus/capability/categories/settings for tenant(s)')]
+class TenantsBootstrap extends Command
+{
+    // 라라벨 12에서도 $signature 사용 가능 (옵션 기본값 포함)
+    protected $signature = 'tenants:bootstrap
+                            {--tenant_id= : Target tenant id}
+                            {--all : Apply to all tenants}
+                            {--recipe=STANDARD : Recipe (STANDARD|LITE|...)}';
+
+    public function handle(TenantBootstrapper $svc): int
+    {
+        $recipe   = (string) $this->option('recipe');
+        $tenantId = $this->option('tenant_id');
+
+        if ($this->option('all')) {
+            $ids = DB::table('tenants')->pluck('id')->all();
+        } elseif ($tenantId) {
+            $ids = [(int) $tenantId];
+        } else {
+            $this->error('Provide --tenant_id=ID or --all');
+            return self::FAILURE;
+        }
+
+        if (empty($ids)) {
+            $this->warn('No tenant to bootstrap.');
+            return self::SUCCESS;
+        }
+
+        foreach ($ids as $id) {
+            $this->line("Bootstrapping tenant {$id} with recipe {$recipe} …");
+            $svc->bootstrap((int) $id, $recipe);
+            $this->info("Done tenant {$id}");
+        }
+
+        return self::SUCCESS;
+    }
+}
diff --git a/app/Observers/TenantObserver.php b/app/Observers/TenantObserver.php
new file mode 100644
index 0000000..798c243
--- /dev/null
+++ b/app/Observers/TenantObserver.php
@@ -0,0 +1,14 @@
+<?php
+
+namespace App\Observers;
+
+use App\Models\Tenants\Tenant;
+use App\Services\TenantBootstrapper;
+
+class TenantObserver
+{
+    public function created(Tenant $tenant): void
+    {
+        app(TenantBootstrapper::class)->bootstrap((int)$tenant->id, 'STANDARD');
+    }
+}
diff --git a/app/Providers/AppServiceProvider.php b/app/Providers/AppServiceProvider.php
index bd2c6dc..fa4461e 100644
--- a/app/Providers/AppServiceProvider.php
+++ b/app/Providers/AppServiceProvider.php
@@ -2,6 +2,8 @@
 
 namespace App\Providers;
 
+use App\Models\Tenants\Tenant;
+use App\Observers\TenantObserver;
 use Illuminate\Database\Eloquent\Builder;
 use Illuminate\Support\ServiceProvider;
 use Illuminate\Support\Facades\DB;
@@ -42,5 +44,8 @@ public function boot(): void
 
         // 메뉴 생성/수정/삭제 ↔ 권한 자동 동기화
         Menu::observe(MenuObserver::class);
+
+        // 테넌트 생성 시 자동 실행
+        Tenant::observe(TenantObserver::class);
     }
 }
diff --git a/app/Services/TenantBootstrap/Contracts/TenantBootstrapStep.php b/app/Services/TenantBootstrap/Contracts/TenantBootstrapStep.php
new file mode 100644
index 0000000..1541b12
--- /dev/null
+++ b/app/Services/TenantBootstrap/Contracts/TenantBootstrapStep.php
@@ -0,0 +1,16 @@
+<?php
+
+namespace App\Services\TenantBootstrap\Contracts;
+
+interface TenantBootstrapStep
+{
+    /**
+     * 스텝 식별자(고유)
+     */
+    public function key(): string;
+
+    /**
+     * 여러 번 실행해도 안전하게 동작해야 함 (idempotent).
+     */
+    public function run(int $tenantId): void;
+}
diff --git a/app/Services/TenantBootstrap/RecipeRegistry.php b/app/Services/TenantBootstrap/RecipeRegistry.php
new file mode 100644
index 0000000..e6dffa2
--- /dev/null
+++ b/app/Services/TenantBootstrap/RecipeRegistry.php
@@ -0,0 +1,39 @@
+<?php
+
+namespace App\Services\TenantBootstrap;
+
+use App\Services\TenantBootstrap\Contracts\TenantBootstrapStep;
+use App\Services\TenantBootstrap\Steps\CapabilityProfilesStep;
+use App\Services\TenantBootstrap\Steps\CategoriesStep;
+use App\Services\TenantBootstrap\Steps\MenusStep;
+use App\Services\TenantBootstrap\Steps\SettingsStep;
+
+class RecipeRegistry
+{
+    /**
+     * 레시피마다 실행 순서 정의
+     */
+    public function steps(string $recipe = 'STANDARD'): array
+    {
+        return match ($recipe) {
+            'LITE' => [
+                new CapabilityProfilesStep(),
+                new CategoriesStep(),
+            ],
+            default => [ // STANDARD
+                new CapabilityProfilesStep(),
+                new CategoriesStep(),
+                new MenusStep(),
+                new SettingsStep(),
+            ],
+        };
+    }
+
+    public function version(string $recipe = 'STANDARD'): int
+    {
+        return match ($recipe) {
+            'LITE' => 1,
+            default => 1,
+        };
+    }
+}
diff --git a/app/Services/TenantBootstrap/Steps/CapabilityProfilesStep.php b/app/Services/TenantBootstrap/Steps/CapabilityProfilesStep.php
new file mode 100644
index 0000000..e08cb0f
--- /dev/null
+++ b/app/Services/TenantBootstrap/Steps/CapabilityProfilesStep.php
@@ -0,0 +1,32 @@
+<?php
+
+namespace App\Services\TenantBootstrap\Steps;
+
+use App\Services\TenantBootstrap\Contracts\TenantBootstrapStep;
+use Illuminate\Support\Facades\DB;
+
+class CapabilityProfilesStep implements TenantBootstrapStep
+{
+    public function key(): string { return 'capability_profiles'; }
+
+    public function run(int $tenantId): void
+    {
+        $profiles = [
+            ['FINISHED_GOOD','완제품',       ['is_sellable'=>1,'is_purchasable'=>0,'is_producible'=>1,'is_stock_managed'=>1]],
+            ['SUB_ASSEMBLY','서브어셈블리',  ['is_sellable'=>0,'is_purchasable'=>0,'is_producible'=>1,'is_stock_managed'=>1]],
+            ['PURCHASED_PART','구매부품',    ['is_sellable'=>0,'is_purchasable'=>1,'is_producible'=>0,'is_stock_managed'=>1]],
+            ['PHANTOM','팬텀(가상)',          ['is_sellable'=>0,'is_purchasable'=>0,'is_producible'=>1,'is_stock_managed'=>0]],
+        ];
+        foreach ($profiles as [$code,$name,$attrs]) {
+            DB::table('common_codes')->updateOrInsert(
+                ['tenant_id'=>$tenantId,'code_group'=>'capability_profile','code'=>$code],
+                [
+                    'name'=>$name,
+                    'attributes'=>json_encode($attrs, JSON_UNESCAPED_UNICODE),
+                    'is_active'=>1, 'sort_order'=>0,
+                    'description'=>'기본 프로필'
+                ]
+            );
+        }
+    }
+}
diff --git a/app/Services/TenantBootstrap/Steps/CategoriesStep.php b/app/Services/TenantBootstrap/Steps/CategoriesStep.php
new file mode 100644
index 0000000..b8bdc8c
--- /dev/null
+++ b/app/Services/TenantBootstrap/Steps/CategoriesStep.php
@@ -0,0 +1,33 @@
+<?php
+
+namespace App\Services\TenantBootstrap\Steps;
+
+use App\Services\TenantBootstrap\Contracts\TenantBootstrapStep;
+use Illuminate\Support\Facades\DB;
+
+class CategoriesStep implements TenantBootstrapStep
+{
+    public function key(): string { return 'categories_seed'; }
+
+    public function run(int $tenantId): void
+    {
+        $exists = DB::table('categories')->where([
+            'tenant_id'=>$tenantId, 'code_group'=>'product', 'code'=>'DEFAULT'
+        ])->exists();
+
+        if (!$exists) {
+            DB::table('categories')->insert([
+                'tenant_id'=>$tenantId,
+                'parent_id'=>null,
+                'code_group'=>'product',
+                'code'=>'DEFAULT',
+                'name'=>'기본 카테고리',
+                'profile_code'=>'FINISHED_GOOD',
+                'is_active'=>1,
+                'sort_order'=>1,
+                'created_at'=>now(),
+                'updated_at'=>now(),
+            ]);
+        }
+    }
+}
diff --git a/app/Services/TenantBootstrap/Steps/MenusStep.php b/app/Services/TenantBootstrap/Steps/MenusStep.php
new file mode 100644
index 0000000..c196b4c
--- /dev/null
+++ b/app/Services/TenantBootstrap/Steps/MenusStep.php
@@ -0,0 +1,28 @@
+<?php
+
+namespace App\Services\TenantBootstrap\Steps;
+
+use App\Services\TenantBootstrap\Contracts\TenantBootstrapStep;
+use Illuminate\Support\Facades\DB;
+
+class MenusStep implements TenantBootstrapStep
+{
+    public function key(): string { return 'menus_seed'; }
+
+    public function run(int $tenantId): void
+    {
+        // 예시: menus 테이블이 있다고 가정한 최소 스텁 (스키마에 맞춰 수정)
+        if (!DB::getSchemaBuilder()->hasTable('menus')) return;
+
+        $exists = DB::table('menus')->where(['tenant_id'=>$tenantId, 'code'=>'ROOT'])->exists();
+        if (!$exists) {
+            DB::table('menus')->insert([
+                'tenant_id'=>$tenantId,
+                'name'=>'메인',
+                'parent_id'=>null, 'sort_order'=>0,
+                'is_active'=>1, 'created_at'=>now(), 'updated_at'=>now(),
+            ]);
+            // 필요 시 하위 기본 메뉴들 추가…
+        }
+    }
+}
diff --git a/app/Services/TenantBootstrap/Steps/SettingsStep.php b/app/Services/TenantBootstrap/Steps/SettingsStep.php
new file mode 100644
index 0000000..95f8097
--- /dev/null
+++ b/app/Services/TenantBootstrap/Steps/SettingsStep.php
@@ -0,0 +1,28 @@
+<?php
+
+namespace App\Services\TenantBootstrap\Steps;
+
+use App\Services\TenantBootstrap\Contracts\TenantBootstrapStep;
+use Illuminate\Support\Facades\DB;
+
+class SettingsStep implements TenantBootstrapStep
+{
+    public function key(): string { return 'settings_seed'; }
+
+    public function run(int $tenantId): void
+    {
+        if (!DB::getSchemaBuilder()->hasTable('settings')) return;
+
+        $pairs = [
+            ['general.company_name', '회사명 미설정'],
+            ['ui.theme', 'light'],
+            ['inventory.auto_reserve', '0'],
+        ];
+        foreach ($pairs as [$key,$val]) {
+            DB::table('settings')->updateOrInsert(
+                ['tenant_id'=>$tenantId, 'key'=>$key],
+                ['value'=>$val, 'updated_at'=>now(), 'created_at'=>now()]
+            );
+        }
+    }
+}
diff --git a/app/Services/TenantBootstrap/Support/TenantBootstrapLogger.php b/app/Services/TenantBootstrap/Support/TenantBootstrapLogger.php
new file mode 100644
index 0000000..1cc7857
--- /dev/null
+++ b/app/Services/TenantBootstrap/Support/TenantBootstrapLogger.php
@@ -0,0 +1,16 @@
+<?php
+
+namespace App\Services\TenantBootstrap\Support;
+
+class TenantBootstrapLogger
+{
+    private array $messages = [];
+
+    public function info(string $msg, array $ctx = []): void {
+        $this->messages[] = ['level'=>'info', 'msg'=>$msg, 'ctx'=>$ctx, 'ts'=>now()->toDateTimeString()];
+    }
+    public function error(string $msg, array $ctx = []): void {
+        $this->messages[] = ['level'=>'error', 'msg'=>$msg, 'ctx'=>$ctx, 'ts'=>now()->toDateTimeString()];
+    }
+    public function dump(): array { return $this->messages; }
+}
diff --git a/app/Services/TenantBootstrapper.php b/app/Services/TenantBootstrapper.php
new file mode 100644
index 0000000..c461d3d
--- /dev/null
+++ b/app/Services/TenantBootstrapper.php
@@ -0,0 +1,56 @@
+<?php
+
+namespace App\Services;
+
+use App\Services\TenantBootstrap\RecipeRegistry;
+use App\Services\TenantBootstrap\Support\TenantBootstrapLogger;
+use Illuminate\Support\Facades\DB;
+
+class TenantBootstrapper
+{
+    public function __construct(private RecipeRegistry $registry) {}
+
+    public function bootstrap(int $tenantId, string $recipe = 'STANDARD'): void
+    {
+        $logger = new TenantBootstrapLogger();
+        $steps  = $this->registry->steps($recipe);
+        $ver    = $this->registry->version($recipe);
+
+        DB::transaction(function () use ($tenantId, $recipe, $steps, $ver, $logger) {
+            $runId = DB::table('tenant_bootstrap_runs')->insertGetId([
+                'tenant_id'=>$tenantId, 'recipe'=>$recipe, 'recipe_version'=>$ver,
+                'status'=>'RUNNING', 'steps'=>json_encode([]), 'log'=>json_encode([]),
+                'created_at'=>now(), 'updated_at'=>now(),
+            ]);
+
+            $done = [];
+            try {
+                foreach ($steps as $step) {
+                    /** @var \App\Services\TenantBootstrap\Contracts\TenantBootstrapStep $step */
+                    $logger->info('start step', ['key'=>$step->key()]);
+                    $step->run($tenantId);
+                    $done[] = $step->key();
+                    $logger->info('end step', ['key'=>$step->key()]);
+                    DB::table('tenant_bootstrap_runs')->where('id',$runId)->update([
+                        'steps'=>json_encode($done),
+                        'log'=>json_encode($logger->dump(), JSON_UNESCAPED_UNICODE),
+                        'updated_at'=>now(),
+                    ]);
+                }
+                DB::table('tenant_bootstrap_runs')->where('id',$runId)->update([
+                    'status'=>'SUCCESS',
+                    'log'=>json_encode($logger->dump(), JSON_UNESCAPED_UNICODE),
+                    'updated_at'=>now(),
+                ]);
+            } catch (\Throwable $e) {
+                $logger->error('step failed', ['exception'=>$e->getMessage()]);
+                DB::table('tenant_bootstrap_runs')->where('id',$runId)->update([
+                    'status'=>'FAILED',
+                    'log'=>json_encode($logger->dump(), JSON_UNESCAPED_UNICODE),
+                    'updated_at'=>now(),
+                ]);
+                throw $e;
+            }
+        });
+    }
+}
diff --git a/database/migrations/2025_08_22_001600_create_tenant_bootstrap_runs_table.php b/database/migrations/2025_08_22_001600_create_tenant_bootstrap_runs_table.php
new file mode 100644
index 0000000..931fbf6
--- /dev/null
+++ b/database/migrations/2025_08_22_001600_create_tenant_bootstrap_runs_table.php
@@ -0,0 +1,25 @@
+<?php
+
+use Illuminate\Database\Migrations\Migration;
+use Illuminate\Database\Schema\Blueprint;
+use Illuminate\Support\Facades\Schema;
+
+return new class extends Migration {
+    public function up(): void {
+        Schema::create('tenant_bootstrap_runs', function (Blueprint $t) {
+            $t->bigIncrements('id');
+            $t->unsignedBigInteger('tenant_id');
+            $t->string('recipe', 50)->default('STANDARD');
+            $t->string('status', 20)->default('PENDING'); // PENDING|RUNNING|SUCCESS|FAILED
+            $t->json('steps')->nullable();   // 실행된 스텝 목록
+            $t->json('log')->nullable();     // 메시지/에러 요약
+            $t->unsignedSmallInteger('recipe_version')->default(1);
+            $t->timestamps();
+
+            $t->index(['tenant_id', 'recipe']);
+        });
+    }
+    public function down(): void {
+        Schema::dropIfExists('tenant_bootstrap_runs');
+    }
+};