diff --git a/Jenkinsfile b/Jenkinsfile
index 50cef9df..2755de86 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -1,6 +1,12 @@
 pipeline {
     agent any
 
+    parameters {
+        choice(name: 'ACTION', choices: ['deploy', 'rollback'], description: '배포 또는 롤백')
+        choice(name: 'ROLLBACK_TARGET', choices: ['production', 'stage'], description: '롤백 대상 환경')
+        string(name: 'ROLLBACK_RELEASE', defaultValue: '', description: '롤백할 릴리스 ID (예: 20260310_120000). 비워두면 직전 릴리스로 롤백')
+    }
+
     options {
         disableConcurrentBuilds()
     }
@@ -8,10 +14,66 @@ pipeline {
     environment {
         DEPLOY_USER = 'hskwon'
         RELEASE_ID  = new Date().format('yyyyMMdd_HHmmss')
+        PROD_SERVER = '211.117.60.189'
     }
 
     stages {
+
+        // ── 롤백: 릴리스 목록 조회 ──
+        stage('Rollback: List Releases') {
+            when { expression { params.ACTION == 'rollback' } }
+            steps {
+                script {
+                    def basePath = params.ROLLBACK_TARGET == 'production' ? '/home/webservice/react' : '/home/webservice/react-stage'
+                    def pmName = params.ROLLBACK_TARGET == 'production' ? 'sam-front' : 'sam-front-stage'
+                    sshagent(credentials: ['deploy-ssh-key']) {
+                        def releases = sh(script: "ssh ${DEPLOY_USER}@${PROD_SERVER} 'ls -1dt ${basePath}/releases/*/ | head -6 | xargs -I{} basename {}'", returnStdout: true).trim()
+                        def current = sh(script: "ssh ${DEPLOY_USER}@${PROD_SERVER} 'basename \$(readlink -f ${basePath}/current)'", returnStdout: true).trim()
+                        echo "=== ${params.ROLLBACK_TARGET} 릴리스 목록 ==="
+                        echo "현재 활성: ${current}"
+                        echo "사용 가능:\n${releases}"
+                    }
+                }
+            }
+        }
+
+        // ── 롤백: symlink 전환 ──
+        stage('Rollback: Switch Release') {
+            when { expression { params.ACTION == 'rollback' } }
+            steps {
+                script {
+                    def basePath = params.ROLLBACK_TARGET == 'production' ? '/home/webservice/react' : '/home/webservice/react-stage'
+                    def pmName = params.ROLLBACK_TARGET == 'production' ? 'sam-front' : 'sam-front-stage'
+
+                    sshagent(credentials: ['deploy-ssh-key']) {
+                        def targetRelease = params.ROLLBACK_RELEASE
+                        if (!targetRelease?.trim()) {
+                            targetRelease = sh(script: "ssh ${DEPLOY_USER}@${PROD_SERVER} 'ls -1dt ${basePath}/releases/*/ | sed -n 2p | xargs basename'", returnStdout: true).trim()
+                        }
+
+                        // 릴리스 존재 여부 확인
+                        sh "ssh ${DEPLOY_USER}@${PROD_SERVER} 'test -d ${basePath}/releases/${targetRelease}'"
+
+                        slackSend channel: '#deploy_react', color: '#FF9800', tokenCredentialId: 'slack-token',
+                            message: "🔄 *react* ${params.ROLLBACK_TARGET} 롤백 시작 → ${targetRelease}\n<${env.BUILD_URL}|빌드 #${env.BUILD_NUMBER}>"
+
+                        sh """
+                            ssh ${DEPLOY_USER}@${PROD_SERVER} '
+                                ln -sfn ${basePath}/releases/${targetRelease} ${basePath}/current &&
+                                cd /home/webservice && pm2 reload ${pmName}
+                            '
+                        """
+
+                        slackSend channel: '#deploy_react', color: 'good', tokenCredentialId: 'slack-token',
+                            message: "✅ *react* ${params.ROLLBACK_TARGET} 롤백 완료 → ${targetRelease}\n<${env.BUILD_URL}|빌드 #${env.BUILD_NUMBER}>"
+                    }
+                }
+            }
+        }
+
+        // ── 일반 배포: Checkout ──
         stage('Checkout') {
+            when { expression { params.ACTION == 'deploy' } }
             steps {
                 checkout scm
                 script {
@@ -23,6 +85,7 @@ pipeline {
         }
 
         stage('Prepare Env') {
+            when { expression { params.ACTION == 'deploy' } }
             steps {
                 script {
                     if (env.BRANCH_NAME == 'main') {
@@ -37,16 +100,23 @@ pipeline {
         }
 
         stage('Install') {
+            when { expression { params.ACTION == 'deploy' } }
             steps { sh 'npm install --prefer-offline' }
         }
 
         stage('Build') {
+            when { expression { params.ACTION == 'deploy' } }
             steps { sh 'npm run build' }
         }
 
         // ── develop → 개발서버 배포 ──
         stage('Deploy Development') {
-            when { branch 'develop' }
+            when {
+                allOf {
+                    branch 'develop'
+                    expression { params.ACTION == 'deploy' }
+                }
+            }
             steps {
                 sshagent(credentials: ['deploy-ssh-key']) {
                     sh """
@@ -63,16 +133,21 @@ pipeline {
 
         // ── main → 운영서버 Stage 배포 ──
         stage('Deploy Stage') {
-            when { branch 'main' }
+            when {
+                allOf {
+                    branch 'main'
+                    expression { params.ACTION == 'deploy' }
+                }
+            }
             steps {
                 sshagent(credentials: ['deploy-ssh-key']) {
                     sh """
-                        ssh ${DEPLOY_USER}@211.117.60.189 'mkdir -p /home/webservice/react-stage/releases/${RELEASE_ID}'
+                        ssh ${DEPLOY_USER}@${PROD_SERVER} 'mkdir -p /home/webservice/react-stage/releases/${RELEASE_ID}'
                         rsync -az --delete \
                             .next package.json next.config.ts public node_modules \
-                            ${DEPLOY_USER}@211.117.60.189:/home/webservice/react-stage/releases/${RELEASE_ID}/
-                        scp .env.production ${DEPLOY_USER}@211.117.60.189:/home/webservice/react-stage/releases/${RELEASE_ID}/.env.production
-                        ssh ${DEPLOY_USER}@211.117.60.189 '
+                            ${DEPLOY_USER}@${PROD_SERVER}:/home/webservice/react-stage/releases/${RELEASE_ID}/
+                        scp .env.production ${DEPLOY_USER}@${PROD_SERVER}:/home/webservice/react-stage/releases/${RELEASE_ID}/.env.production
+                        ssh ${DEPLOY_USER}@${PROD_SERVER} '
                             ln -sfn /home/webservice/react-stage/releases/${RELEASE_ID} /home/webservice/react-stage/current &&
                             cd /home/webservice && pm2 reload sam-front-stage 2>/dev/null || pm2 start react-stage/current/node_modules/.bin/next --name sam-front-stage -- start -p 3100 &&
                             cd /home/webservice/react-stage/releases && ls -1dt */ | tail -n +4 | xargs rm -rf 2>/dev/null || true
@@ -97,7 +172,12 @@ pipeline {
 
         // ── main → Production 재빌드 (운영 환경변수) ──
         stage('Rebuild for Production') {
-            when { branch 'main' }
+            when {
+                allOf {
+                    branch 'main'
+                    expression { params.ACTION == 'deploy' }
+                }
+            }
             steps {
                 sh "cp /var/lib/jenkins/env-files/react/.env.main .env.production"
                 sh 'npm run build'
@@ -106,16 +186,21 @@ pipeline {
 
         // ── main → 운영서버 Production 배포 ──
         stage('Deploy Production') {
-            when { branch 'main' }
+            when {
+                allOf {
+                    branch 'main'
+                    expression { params.ACTION == 'deploy' }
+                }
+            }
             steps {
                 sshagent(credentials: ['deploy-ssh-key']) {
                     sh """
-                        ssh ${DEPLOY_USER}@211.117.60.189 'mkdir -p /home/webservice/react/releases/${RELEASE_ID}'
+                        ssh ${DEPLOY_USER}@${PROD_SERVER} 'mkdir -p /home/webservice/react/releases/${RELEASE_ID}'
                         rsync -az --delete \
                             .next package.json next.config.ts public node_modules \
-                            ${DEPLOY_USER}@211.117.60.189:/home/webservice/react/releases/${RELEASE_ID}/
-                        scp .env.production ${DEPLOY_USER}@211.117.60.189:/home/webservice/react/releases/${RELEASE_ID}/.env.production
-                        ssh ${DEPLOY_USER}@211.117.60.189 '
+                            ${DEPLOY_USER}@${PROD_SERVER}:/home/webservice/react/releases/${RELEASE_ID}/
+                        scp .env.production ${DEPLOY_USER}@${PROD_SERVER}:/home/webservice/react/releases/${RELEASE_ID}/.env.production
+                        ssh ${DEPLOY_USER}@${PROD_SERVER} '
                             ln -sfn /home/webservice/react/releases/${RELEASE_ID} /home/webservice/react/current &&
                             cd /home/webservice && pm2 reload sam-front &&
                             cd /home/webservice/react/releases && ls -1dt */ | tail -n +6 | xargs rm -rf 2>/dev/null || true
@@ -128,12 +213,23 @@ pipeline {
 
     post {
         success {
-            slackSend channel: '#deploy_react', color: 'good', tokenCredentialId: 'slack-token',
-                message: "✅ *react* 배포 성공 (`${env.BRANCH_NAME}`)\n${env.GIT_COMMIT_MSG}\n<${env.BUILD_URL}|빌드 #${env.BUILD_NUMBER}>"
+            script {
+                if (params.ACTION == 'deploy') {
+                    slackSend channel: '#deploy_react', color: 'good', tokenCredentialId: 'slack-token',
+                        message: "✅ *react* 배포 성공 (`${env.BRANCH_NAME}`)\n${env.GIT_COMMIT_MSG}\n<${env.BUILD_URL}|빌드 #${env.BUILD_NUMBER}>"
+                }
+            }
         }
         failure {
-            slackSend channel: '#deploy_react', color: 'danger', tokenCredentialId: 'slack-token',
-                message: "❌ *react* 배포 실패 (`${env.BRANCH_NAME}`)\n${env.GIT_COMMIT_MSG}\n<${env.BUILD_URL}|빌드 #${env.BUILD_NUMBER}>"
+            script {
+                if (params.ACTION == 'deploy') {
+                    slackSend channel: '#deploy_react', color: 'danger', tokenCredentialId: 'slack-token',
+                        message: "❌ *react* 배포 실패 (`${env.BRANCH_NAME}`)\n${env.GIT_COMMIT_MSG}\n<${env.BUILD_URL}|빌드 #${env.BUILD_NUMBER}>"
+                } else {
+                    slackSend channel: '#deploy_react', color: 'danger', tokenCredentialId: 'slack-token',
+                        message: "❌ *react* ${params.ROLLBACK_TARGET} 롤백 실패\n<${env.BUILD_URL}|빌드 #${env.BUILD_NUMBER}>"
+                }
+            }
         }
     }
 }
\ No newline at end of file